Tecumseh to join ‘Pure Michigan’ campaign

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Next summer, people out of state hearing ads with the catchphrase, “That’s Pure Michigan,” will be invited to visit the Tecumseh area.

Local interests have contributed enough money to include Tecumseh-area events and attractions in the 2013 Pure Michigan spring and summer advertising campaign. Contributions totaling $24,425 from the city, Tecumseh Public Schools, Tecumseh Township, the Downtown Development Authority and a number of private companies and individuals will pay for production and other costs.

The Tecumseh City Council authorized a $7,000 expenditure at its March 5 meeting toward inclusion in the Pure Michigan ad campaign, which runs in other states and touts tourism and other benefits of Michigan. Donations were then solicited from area interests and businesses.

Travel Michigan, part of the Michigan Economic Development Corp., is the state’s official agency for the promotion of tourism. The Pure Michigan campaign has been honored by the National Council of State Tourism Directors for its effectiveness in bringing tourists to Michigan.

At Monday’s city council meeting, city manager Kevin Welch said local officials met with Pure Michigan representatives earlier this month and selected 2013 as the most effective time to promote the area. The targeted geographic area for the radio commercials will be determined by the Tecumseh Marketing Committee with guidance from Travel Michigan.

“They will be here later this summer to start focusing on what to feature,” Welch said Tuesday. “I think they will probably look at historical factors and quality-of-life issues, things that draw people in to the community and maybe keep them here overnight.”

Planning the campaign for 2013 will give the city a longer presence than a fall program, Welch said. The campaign will likely run throughout the summer of 2013, depending on Travel Michigan’s Pure Michigan Partnership participation.

Even though this campaign will feature the Tecumseh area, Welch said they would be happy to be part of any future marketing efforts involving the larger area. Featured destinations in this year’s campaign are Ann Arbor, Mackinac Island, the Henry Ford Museum in Dearborn and Traverse City.